What digital marketing is and isn’t, the experts say

Digital marketing, the marketing industry’s name for digital advertising, is growing and is gaining a reputation as one of the most effective ways to reach a targeted audience.And experts say that’s only going to get better.The experts say digital marketing will be used more and more in the future to improve the lives of people …

Why Boomer-Curious has become a digital darling, in a nutshell

The boomcycle, a digital magazine with a distinctly millennial feel, is in its ninth issue, and its popularity has been on a steady climb since its launch a year ago.Its circulation has doubled over the past year.BoomerCurious, which is owned by BuzzFeed, is a weekly print magazine that’s a good bet for young readers.It has …

How to create a digital marketing strategy that’s easy to use

The new year is just beginning, and as we enter a new year, I’ve noticed a lot of new ways people are leveraging their social media to promote their business and their product.We’re seeing the biggest companies that are using Facebook as their primary social media platform to promote products, services and events.These are businesses …

What to do when your company gets hacked

Recode contributor Michael W. Smith is joining a growing number of digital marketing professionals who are now taking steps to protect themselves from online attacks.The tech industry has been hit with an uptick in cyberattacks in recent months, with at least 30 companies, including Spotify and Netflix, having been breached.Some companies have begun phasing out …

How to be the fastest digital marketing leader in Dallas

Digital marketing is one of the fastest growing areas of business in Dallas.In fact, Dallas is the fastest-growing city in the United States and is home to the fastest increase in digital marketing activity in the country.Here’s what you need to know about digital marketing in Dallas to get the most out of your digital …

The Best and Worst Ways to Deal with Digital Marketing Challenges

The first thing you need to understand is that digital marketing is about making money.It’s about building a brand.It is about getting your brand noticed.It can also be about getting noticed in the first place.It should be the most exciting part of your digital marketing journey.If you don’t have a brand, how can you get …