A Canadian music music marketing firm that has been focused on creating and selling music through digital platforms like Spotify will now take a larger step forward, expanding its business beyond digital to also operate a music-streaming service called The Roots.
The Roots will offer a streaming service for Canadians to purchase their music through online stores, while also working to grow its music business by investing in music-centric content, including podcasts, podcasts, and radio shows.
According to a press release from the company, Roots is now focusing on its full music business, and expects to invest $100 million over the next three years.
“We’re now launching our new business in 2016, and we’re looking forward to making Roots the leader in this space, and helping bring the next wave of digital content to Canadians,” said John B. Smith, chairman and CEO of Roots.
“From now on, we’ll focus on the full music portfolio, from podcasts to podcasts to podcast, and the rest of the business.”
Roots has been operating as a streaming music service since 2015.
The company has over 10 million subscribers to its Spotify platform, which has become a popular alternative to traditional music sales platforms.
Roots launched the Roots Spotify service in January, and its website says it has over 100 million unique users per month.
In 2016, Roots plans to expand its music offering to include podcasts, music, and podcasts in general, with plans to offer an on-demand subscription service in the future.
“This is a big shift in the music business,” said Smith.
“The Roots platform has become the go-to destination for musicians and artists, and our goal is to be the go to place for them.”
Roots says it will work with local and international musicians and producers to help them grow their careers and become successful artists, while providing an on‑demand subscription to artists who have the time and resources to do so.
“There’s so much potential for Roots, and it’s really exciting to see the momentum that Roots is building now,” said Simon Fraser University professor Ian Campbell.
“If Roots can continue to grow, I can see it as one of the leading digital music services of the future.”
A big change for The Roots Smith said that The Roots plan to focus on more traditional businesses like music distribution and music distribution through music-focused products will not impact Roots streaming, which will continue to offer a wide variety of content.
“I think the key to all of our content is we’re going to be able to give a more holistic view to our audience,” said Mr. Smith.
The new Roots streaming service will offer more music-themed content, along with podcasts and podcasts-in-general.
“A lot of people are not familiar with podcasts, but you can listen to some of our podcasts and listen to the podcast that we’re doing at Roots.
We have a podcast channel that we think has a very high impact on our audience.
And then you have our on‑air personalities that are all very well-known across all of the different platforms,” said Campbell.
He added that Roots will continue its focus on podcasts, with a focus on creating new podcasts to cater to Canadian listeners, and new podcast platforms to expand the audience for the Roots streaming platform.
Roots has partnered with a number of artists, including John Legend, Coldplay, The Chainsmokers, and Taylor Swift, to bring their own content to the Roots platform.
The launch of Roots streaming will also come after the launch of the Roots app for Apple’s iOS platform.
“It’s really a win for Roots in terms of their ability to build an audience,” Smith said.
“With the Roots on-air personalities, it really provides a much better sense of what’s happening on the ground with the music industry.”
In a separate press release, Roots CEO Mark D. Thompson announced that Roots streaming would come with a new subscription tier that includes a full music library for Canadians and international listeners.
“Over the next few years, Roots will expand the Roots library to include over 150,000 albums, more than 40,000 songs, and over 50,000 audio tracks that are currently available on Spotify, Pandora, and iTunes,” Thompson said.
The streaming service also will allow users to buy music through an online store, and will allow listeners to purchase music directly from the Roots website, including a catalog of over 10,000,000 music songs.
The Root app will also allow listeners and artists to download music, create new tracks, and upload them to their online catalogue.
“In addition to our music library, Roots has also invested in content that brings artists together and allows them to work together on their own projects,” said Thompson.
“While Roots is a traditional music company, it’s also about creating the right content for our audiences and helping them understand and appreciate what’s going on with the Canadian music industry today.”
Roots will launch its Roots streaming and music service this fall in Canada, and plans to launch in the United