The Apple iOS team’s decision to allow third-party apps to work on the Mac is an example of how the company is moving away from the dominance of Apple’s own apps.
“It’s about time,” said Mark Gurman, Apple’s chief product officer, in a post on the company’s blog earlier this month.
“You can have great products, but if you can’t compete with them, you’ve got to move to a different kind of product.”
The move, Gurman said, would “allow us to focus on building the best product, which is what we’re about, and we want to build products that people want to buy.”
Apple has long been one of the few companies that has allowed third-parties to offer software for the Mac.
While the company has offered developers more than $1 billion in cash over the last five years, it has largely kept that cash for itself, and Apple’s software developers have faced criticism for not offering much more.
The company has recently made changes to its mobile operating system, iOS 8, and has made it easier for developers to offer their apps on the new platform.
The new iOS 8 allows developers to create apps that run on the OS without requiring the Apple developer tools.
For example, a developer could build an app that uses the Apple WatchKit, which allows developers the ability to build apps for the watch.
Apple’s iOS 8 has also enabled third-person shooter shooters such as The Walking Dead: Season Two and Gears of War: Ultimate Edition.
Apple said in November that it would be increasing its cash investments for third-platform development.
Apple has also recently been looking at ways to expand its existing iOS app business, which includes the App Store and its App Store for Mac, which will be phased out by December.
Last month, Apple announced that it will no longer support third-tier apps in the iOS app store, but it will continue to support third party apps on Macs.