A new study from digital marketing expert and founder of Digital Marketing Inc. Bryan Glynn and his team has found that most people do not realize how important their digital marketing is.
He told Fortune that one of the biggest reasons that people are not doing more with their digital campaign is they do not understand how important it is to have digital marketing on their website.
“There is a huge amount of confusion about how to best optimize your digital campaign,” Glynn said.
“Digital marketing has become an integral part of every marketing plan for all brands, from marketing to social media, so you really need to be focused on the fundamentals.”
Glynn, who founded Digital Marketing in 2008, has been a digital marketing guru for more than 25 years and has consulted with a variety of brands including Nike, Target, Walmart, Target Meats, and more.
He has more than 50 years of experience in digital marketing, ranging from traditional advertising to social networking to digital advertising for the fashion industry.
“It’s really a matter of focusing on the fundamental fundamentals and understanding the basic fundamentals of how to optimize your campaign,” he said.
When you get the basics right, people are much more likely to invest their time and money into your digital strategy.
The study, “Digital Marketing: How to Make Money With Your Digital Strategy,” from digital marketers and business owners from more than 10 countries found that 85 percent of respondents reported they are spending at least 5 percent of their business on digital marketing and 70 percent report they are at least 90 percent invested in digital.
Digital marketing is now a $3 trillion market in the U.S., with over $2.5 trillion spent on digital ads.
Glynn says that for digital marketers to make money online, they need to understand the fundamentals of digital marketing.
“You need to know how to use social media to attract and engage with your customers,” he explained.
“That’s really what it’s all about.
If you can’t do that, you’re going to fail.”
Digital marketing is an industry that requires a lot of research, and the study by Glynn’s team found that it takes an average of 1,600 hours to create a digital campaign.
“The research and the design of a digital strategy can take a lifetime, so we want to help people understand the most effective ways to do it,” he added.
To get started, Glynn recommends taking a digital business class, and starting with a digital ad and marketing campaign.
For more information on how to do this, check out the Digital Marketing article.