Today is the final day for people to sign up for the beta of Facebook’s new digital marketing platform, Power Digital Marketing.
The platform is intended to allow companies to test their marketing strategies and tools to see how well they stack up against traditional advertising networks.
The beta of Power Digital marketing, which is currently in its final stages of testing, is being billed as a first step toward the mainstream adoption of Facebook advertising.
“It’s really about testing how Facebook will work for you in a very short time,” a Facebook spokesperson told Business Insider.
“We think it’s going to really help our business.”
The beta, which Facebook says will start rolling out to people in the coming weeks, will allow users to test different types of advertising on Facebook, such as banner ads, sponsored posts, paid video and more.
It will also give users an opportunity to test out the new social features that Facebook introduced last week: the new Discover tab, Facebook’s revamped News Feed, Facebook Messenger, and Messenger for Business.
Facebook is currently testing out the Power Digital strategy on its site, in the new version of Facebook News Feed.
However, a few weeks ago, Facebook announced it would begin rolling out the strategy to users in the U.S. and Canada, but that the beta will only be available in the first three months of the service’s rollout.
If the beta is successful, Facebook hopes to roll out the marketing tool to more users in other countries.
“This is going to be the big thing to make the big changes, to see if we can get it into a wider audience,” the spokesperson said.
“That’s going be our biggest challenge, to get it in a broader audience.”
Power Digital marketing was first announced in 2015 as part of the Facebook Digital Fund, which was set up to fund startups and start-ups that would create “social-marketing solutions” for businesses that are seeking to use Facebook’s platform.
In its most recent quarterly earnings report, Facebook reported revenue of $1.9 billion, a huge jump from the $1 billion it reported in the same period a year earlier.
As of the end of March, Facebook said that more than 1.6 billion people had joined its platform in the last two months, and the company plans to add about 1 billion more users by the end the year.
While Facebook has a lot of work to do to make Power Digital a success, the company has already seen positive results from its new digital advertising strategy.
Last year, Facebook saw a dramatic jump in organic search traffic from its platform to Google’s platform, as more people began searching for things like “apple” and “samsung” on Facebook’s main search results page.
However, Facebook still faces plenty of challenges in the marketplace, including the fact that the social network is still relatively new to the ad-supported digital ad market.
On top of that, Facebook has yet to offer a full ad-free version of its service, with a free trial that allows users to see ads, but no ad-blocking.
For Facebook to take off, it needs to make its advertising business more efficient and to better integrate with its broader social platform.
That could mean making sure that people are able to get to their Facebook News feeds and discover new content, and that Facebook’s advertising partners are able more easily share their insights with its users.
Still, Facebook faces some big challenges in its digital advertising battle.
While the company is still making significant strides in the ad market, it still faces significant competition from other digital ad platforms, including Amazon, Google, and Microsoft.
For example, Microsoft is launching a digital advertising platform, called Xbox, that will let users create ads on Microsoft platforms such as Xbox Live, Windows Store, and Skype.
Microsoft’s Xbox is expected to be available to advertisers as soon as this summer, and according to an analyst, Microsoft has already made $1 trillion in revenue from ad sales in the past six months.