HealthCare, the nation’s largest health insurance company, is spending a lot more on digital marketing than anyone else in the industry, and it’s putting a lot of that money to work on digital tools.
The company recently announced that it’s spending $100 million on digital platforms and services for its health care services, but it didn’t specify exactly what those digital tools and services would be.
In a blog post published on Thursday, the company said it will use those digital resources to improve its customer experience.
The announcement came in the midst of a massive increase in digital spending from the insurance company as a result of a wave of consumer demand for better health care.
The health care company also revealed that its digital spending has grown by a staggering 200% year over year, which is a huge jump from the roughly $1.5 billion it spent on digital in 2014.
The increase in spending comes amid an increasingly crowded market for digital advertising.
HealthCare is also investing heavily in its digital marketing capabilities.
“Our digital marketing team will be spending at least $1 billion in 2017 on digital campaigns,” the company wrote in its blog post.
Healthcare said it’s also hiring hundreds of digital marketing employees.
The digital strategy is a step forward for the health care industry, which has been struggling to find new ways to drive sales and boost consumer confidence.
The Affordable Care Act is a significant reason why health care spending is at a record high, and the ACA has been a major factor in the growth of digital advertising spending.
In addition to increasing spending on digital advertising, the ACA also gave insurers more freedom to market to consumers and increased the amount of marketing and advertising they could conduct.
In recent months, the insurance industry has seen a resurgence in advertising spending, thanks in part to the ACA.
According to a new study by the consulting firm eMarketer, health care advertising spending increased by 22% in the first quarter of this year.
That’s an increase of more than $300 million from the same quarter a year ago.
It’s unclear exactly how much HealthCare will spend on digital ad campaigns, but the company is promising to “add $50 million in new digital spending over the next two years.”
This is a massive expansion of the company’s digital efforts.
The biggest problem for the industry right now is that consumers are becoming increasingly aware of the cost of healthcare.
In January, a study by a group of health care executives from the Kaiser Family Foundation found that nearly one in five Americans now expect to spend more money for health care in the next year than they did just two years ago.
As the healthcare industry continues to see growth in spending, it’s important that health care marketers spend the same amount of money they did in 2014 on digital efforts to reach more consumers.