Which digital marketers are most at risk of becoming casualties of the viral marketing craze?

Digital marketing is booming, with more than 20 million campaigns launched per day on the platforms of major players like Facebook, Google, and Twitter.

In a recent article in Marketing Land, Digital Marketing Specialist, Ben Nadel, explained the risks of a viral marketing campaign, such as the social impact and the likelihood of the campaign not delivering the desired results. 

Ben also shares his tips to be sure your digital marketing campaign doesn’t go viral, and why you should be wary of the marketing machine. 

This article was written by a freelance writer and does not necessarily reflect the opinion of The Megan McArdle Show.