Digital advertising revenue is up 6% to $5.9bn in 2017, but the digital ad space is still struggling to grow.
This is largely because the cost of building and managing campaigns is rising.
And while advertisers can still choose to spend more to attract customers to their campaigns, that spending is less lucrative and can’t offset the cost to create content.
The industry also struggles to maintain a steady stream of revenue as the amount of ads seen in search has declined over the past year.
The result is advertisers looking to spend less money, with the exception of online services such as Facebook, which are seeing the largest increase in spending.
Digital advertising’s future could look very different The rise in digital advertising has many in the industry wondering what will come next for the digital advertising space.
With the launch of Facebook’s Instant Articles feature, advertisers can now spend unlimited amounts on content, but only on Facebook-owned properties.
Facebook also announced plans to make ads appear on all websites in the US by the end of 2019.
That means advertisers will now have to compete on the platform with adverts from other companies, or be content with a lower ad return on investment.
And the ad industry is looking for alternatives to the digital space.
One of the biggest trends is that advertisers are looking to the future, rather than simply competing on a global basis, according to Richard Dolan, founder of ad technology company AdRoll.
“The future of advertising is going to be very much about content and the ability to be able to deliver the right message to consumers,” he said.
This means that the traditional advertising model will have to be adjusted to fit the new realities.
For one thing, advertisers will need to adapt to the new way of spending their ad dollars, said Richard Dola, a technology industry analyst with FierceMarkets.
“If you think about it, there’s a big gap between what you’re spending and what you can generate from your existing ad network,” he explained.
“We need to be more creative and spend more on new content and engage more consumers in our brands.”
This is a new challenge for ad networks and the companies they partner with, as well as for brands, he said, adding that many ad agencies have been forced to cut back on the amount they spend on ad content.
“There are also other forces driving ad spending in the digital world that we don’t see as much of an impact on our industry,” he added.
Digital ad spending is growing slowly but steadily The growth of digital advertising is slowing in many areas, including in the United States.
In 2017, digital ad spending accounted for around 12% of total ad spending, according an analysis by market research firm Gartner.
That fell to 7.6% in 2018 and 8.2% in 2019.
It is still growing at a rate of around 1.5% a year, but growth has slowed in the last year.
But there are still plenty who believe that digital advertising will remain strong in the years to come.
“For the foreseeable future, we believe the pace of growth will be about 1.4% a month,” said Daniel Hockley, a marketing and communications consultant based in the Bay Area.
“I see it as something that is going in the right direction.
We see advertisers looking at ways to spend money on content that they already have.
And advertisers are going to have to adapt.”
But for some advertisers, the future looks bright.
Digital has a number of advantages over traditional media, according the digital agency and content buyer.
For instance, advertisers no longer have to buy a physical piece of paper to create an ad.
They can upload content directly to the platform and then sell it on a per-view basis.
“That is a huge advantage in terms of cost savings,” said Hockay.
Also, ad revenue has grown at a much faster pace than traditional media.
In 2016, digital ads were making up almost 40% of digital ad revenue.
That number rose to 56% in 2017 and 55% in 2020.
This year, digital advertising revenue has been growing at 8.3% per month.
“This year, advertisers have seen an increase in digital ad spend, especially in the millennial market, and that has been very good for them,” said Paul Wetzler, a media buyer and digital ad strategist with AdRoll, which represents over 40 digital advertisers.
“Digital ad spend is a big opportunity for advertisers,” he continued.
“It has a lot of upside in terms on revenue growth, and advertisers are excited about the potential.”
The market is saturated with ads in the traditional medium But there is still a lot more to digital than just ads.
“As much as we are focused on the advertising space, there is a lot that is still happening in the social media space and in the content space that is happening on a daily basis,” said Michael Raskin, head of digital at AdRoll and a member of the Advertising Executive Board of