How to create a successful Facebook marketing campaign: 1) Create a Facebook page that’s perfect for your audience and 2) Know what your Facebook audience wants to hear.

From The Huffington Mail: http://huffingtonpost.com/2013/06/24/how-to-create-a-successful-facebook-marketing-campaign-1-create_n_185786.html#ixzz1qY3KpRdA From The Wall Street Journal: http:/ /blogs.wsj.com.au/2015/07/21/facebook-branding-and-advertising-news/ From The New York Times: http: //news.blogs.nytimes.com//2015/08/20/how_to-market-facebook/ From Reuters: http:-//www.reuters.com/?id=usnews2tvr0u6#ixz4kPX2HsTc&ei=FVyCfYVyL0g&t=2s