Digital marketing is the future of online advertising.
It’s a new business model that has transformed the way we interact with advertisers, with millions of ads appearing on social media platforms every month.
But there’s a massive digital marketing gap to fill.
It could take a decade for digital marketing to match traditional TV advertising.
And as digital ad revenues continue to rise, there are fears that there may not be enough to go around.
It all comes down to the next decade BBC News: Digital advertising needs to be a part of your future BBC News digital business editor, Steve Baker, joins the Business in Asia team to explain how digital advertising is changing the way consumers buy and consume content and how it could affect your digital future.
“Digital advertising is the new TV advertising,” says Mark Hildebrandt, founder and managing director of Digital Content Agency, which specialises in digital marketing and advertising for TV networks.
“We see that digital ad revenue is growing rapidly and growing rapidly fast.
It has gone from $1.5 billion to $3.2 billion a year in just a few years.
That’s a huge opportunity.”
Digital advertising is growing fast.
Mark Hildrethbrandt says digital advertising revenues are growing fast, and he expects the market will soon overtake TV advertising in digital advertising.
Mark Hildrambrandt is the founder and chief executive of Digital content agency, Digital Content.
His firm specialises on digital advertising for television networks, including BBC, Sky, ITV and Canal+.
Hildbrandt predicts digital advertising will reach $4.5bn this year.
“It’s going to be huge for us, because it’s going be the new way to do TV advertising and also it’s not a business that’s been doing that for quite a long time,” he says.
“In the past, digital advertising has been driven by traditional advertising and TV advertising, which is expensive.
“It’s the future, but it will take a long, long time for it to catch up with traditional TV ad revenues.” “
Digital is going to have a big impact on the way you consume content on the internet.”
“It’s the future, but it will take a long, long time for it to catch up with traditional TV ad revenues.”
Hildrebrandt believes digital advertising revenue will be around $4bn this decade, up from $3bn a decade ago.
“I would not be surprised if it’s over $6bn,” he adds.
“But I would be shocked if it was $7bn or $8bn.”
He says digital will be more expensive than traditional TV.
“Traditional TV advertising is going up, but digital advertising on the other hand, is going down,” he warns.
Digital advertising could take decades to catch on, says Hildembrandt Mark Haldes, founder, Digital content Agency, says he believes digital ad sales will be in the $6-7 billion range this year, which would make it the fastest growing digital advertising industry in the world.
“There’s a lot of people who are predicting that digital advertising isn’t going to catch the market, that it won’t catch up,” he tells BBC News.
It just isn’t growing fast enough. “
If you look at TV advertising revenues, there’s been a tremendous amount of growth over the last five years.
The digital market has already taken off in the US. “
The future of TV advertising will depend on the speed of growth of digital advertising, how quickly the network can develop its own digital products, and how quickly that can be replicated by the other broadcasters.”
The digital market has already taken off in the US.
According to data from research firm eMarketer, digital ad spending on the US internet was $5.7 billion in the first half of this year and is forecast to rise to $8.7bn by the end of the year.
The digital advertising market is growing faster than TV advertising The US is a big player in digital.
It spent $14.3 billion on digital in the third quarter of this month, and it has already spent $11 billion on TV advertising since the start of the decade.
“What’s happening in the digital space is phenomenal,” says Hildebrands Digital Director, Adam Sargent.
“And it’s just going to get bigger and bigger.”
Advertising is becoming more expensive on TV.
The cost of digital ad space is rising faster than the price of TV ad space.
“This is a new kind of ad market, where advertisers can charge more per impression,” says Sargents research director.
“You could have a TV ad on the same day you’re doing a digital ad on a television channel, and the ad will cost about half as much, so it will cost more than the TV ad.”
And, while digital advertising can be cheaper than traditional advertising, there is a catch: TV advertisers can’t buy TV spots directly.
So digital advertising still has to compete with TV advertising for a share of that market. “For a