Recode contributor Michael W. Smith is joining a growing number of digital marketing professionals who are now taking steps to protect themselves from online attacks.
The tech industry has been hit with an uptick in cyberattacks in recent months, with at least 30 companies, including Spotify and Netflix, having been breached.
Some companies have begun phasing out their paid subscriptions, but others have been trying to protect their users.
Smith, who worked at Spotify for 15 years and is now the head of digital at Netflix, said in an interview that his company is considering phasing in a paid subscription to avoid having to pay money for additional time spent watching the videos and ads.
Smith said he has already been phasing the feature out in Spotify.
He added that he’s been talking to other companies to make sure that they will take similar steps.
“I don’t want to be the company that gets attacked by a group of people with some malicious intent,” he said.
“But I also want to take the time to ensure that the business is protected.”
Smith’s statement comes on the heels of other recent news from the industry, with several major companies and online retailers having shut down their paid subscription services in recent weeks.
Amazon, for example, said that its Kindle Unlimited plan, which allows its customers to stream a movie to their Kindle Fire tablet for free, was being discontinued in the U.S. after an attack.
Microsoft is also discontinuing the Skype and Microsoft Pay paid subscription plans, which allow customers to pay to have access to Skype for free or for Skype Business and Office 365.
Earlier this month, Apple said it was cutting off paid subscriptions for Apple Music subscribers in the United States and Canada.
Amazon’s Smith said the company had been thinking about how to handle such an incident for a long time, but that the time had come.
“We had a discussion with Amazon about this recently,” he explained.
“And we have been in touch with the companies that we work with to make this work.
We’ve been working with those companies for years and years, so I’m confident that this is going to be a safe environment for all of our users and all of their content.”
Smith added that the company was working with the FBI, but said he didn’t want the company to be seen as giving the government too much information.
“That is not something we want to do.
We want to give them the information that they need, and we want them to be able to protect the people who are using our products and our platform,” he concluded.
“So we’re very confident that we’ll be able … to secure the platforms and the people using those platforms.”
The move comes after Facebook also announced it was phasing its paid subscriptions out of the U-verse streaming service.
The move follows a series of recent attacks that have crippled many of the major streaming services, including Netflix, Hulu, and YouTube.
On Tuesday, Netflix announced it had shut down its U-stream service and the service will be temporarily suspended for three days, according to a tweet from its CEO Reed Hastings.
Earlier in the week, the company also announced a temporary suspension of its pay-TV streaming service in the wake of the recent attacks.
Netflix has a growing and loyal following among younger consumers who use its service for streaming video content, but the company said the service has experienced a surge in traffic and piracy in recent days.