Why I love digital marketing: How to do it right

Digital marketing is a booming field with more than a billion dollars in annual revenue, but it is a tricky business.How do you figure out what works for your business?What do you need to know about the industry?This article offers insights and tips to help you navigate the digital marketing landscape._____________________________________________________________________________________________________________________________________________________________ __________”There is no place …

When the digital ad wars go global, the real winners are digital marketers

A few years ago, when Google bought AdWords for $3.4 billion, the world was already buzzing with a lot of buzz about digital advertising.It’s now been a year since that acquisition, and Google has already launched a slew of initiatives to grow the company’s revenue from ads.But while the company has a lot riding on …

How to use the social media analytics tool Facebook to predict what people want to read

The online social media giant has released a new tool that can predict what your users want to see and read, which in turn helps you optimize your ads.Read more The new tool, called Facebook Predictive Analytics, allows advertisers to analyze what content their users like and share to identify the topics that their target …

Waikiki-area businesses face ‘digital marketing disaster’

Waikito-area digital marketing professionals are bracing for a digital marketing disaster, with some companies warning they could be out of jobs.Digital marketing experts say it’s impossible to predict exactly how long the trend will continue.It’s unclear how many businesses will lose jobs in the coming months, and whether those jobs will be filled with employees …

How to create a successful Facebook marketing campaign: 1) Create a Facebook page that’s perfect for your audience and 2) Know what your Facebook audience wants to hear.

From The Huffington Mail: http://huffingtonpost.com/2013/06/24/how-to-create-a-successful-facebook-marketing-campaign-1-create_n_185786.html#ixzz1qY3KpRdA From The Wall Street Journal: http:/ /blogs.wsj.com.au/2015/07/21/facebook-branding-and-advertising-news/ From The New York Times: http: //news.blogs.nytimes.com//2015/08/20/how_to-market-facebook/ From Reuters: http:-//www.reuters.com/?id=usnews2tvr0u6#ixz4kPX2HsTc&ei=FVyCfYVyL0g&t=2s

How to build an online store for your business

Digital marketers can benefit from building a solid online store.We’ve talked before about the importance of building a strong online presence, and it’s a good place to start building your brand identity.In this article, we’ll outline the key factors you should consider when building an online shop for your digital business.1.Brand name1.The name of your …

How digital marketing helped a small local startup go from startup to $100 million

Posted January 26, 2018 04:15:15HVAC products are now available in nearly every Florida town, and this week, they’re going to be distributed to local businesses for free.But for some businesses, they weren’t designed to go viral.That’s why we’re sharing this story about how HVAC equipment made it from a garage in Miami to a startup …

Which digital marketers are most at risk of becoming casualties of the viral marketing craze?

Digital marketing is booming, with more than 20 million campaigns launched per day on the platforms of major players like Facebook, Google, and Twitter.In a recent article in Marketing Land, Digital Marketing Specialist, Ben Nadel, explained the risks of a viral marketing campaign, such as the social impact and the likelihood of the campaign not …

How do you get your message across to a potential client?

ESPN article A marketing company’s job is to be able to convey information about the brand, and then deliver the message to the right person at the right time.But the same can’t be said for your brand’s marketing.How do we make our messaging stand out from the competition?And how do we communicate that message in …

The Lad’s Guide to Digital Marketing Transformation: An eBook, PDF, or Kindle ebook, PDF or Kindle book on Google, Amazon, and the New Digital Marketing Revolution

By now, you probably know that digital marketing has become a big part of your daily life.This is great for business owners and small businesses alike who have a need to create a digital presence in their business, and for companies looking to grow and expand their online presence.But digital marketing isn’t just about sales …