Canadian music marketing company, The Roots, will take a big step forward in 2016 with its new business model

A Canadian music music marketing firm that has been focused on creating and selling music through digital platforms like Spotify will now take a larger step forward, expanding its business beyond digital to also operate a music-streaming service called The Roots.The Roots will offer a streaming service for Canadians to purchase their music through online …

Why you should never ask for a ‘digital health’ app

The following article was originally published on The Jerusalem Press and is reproduced here as part of the World Health Organization’s ongoing commitment to ensure digital health is as ubiquitous as healthcare.It is a universal human right.There is no doubt about it.But there are also no easy solutions.In the case of digital health, there are …

HI Digital Marketing Course 2017: How to Build a Digital Marketing Business from Scratch

The course is being offered by a group of young professionals who want to use the skills they’ve learned from the course to start a digital marketing business.The group, which was formed in 2017 by students of the course, is called Honolulu Digital Marketing, which is named after the city that hosts the course.According to …

How to get the best value from digital marketing in Pittsburgh

The value of digital marketing to your business can be as big as your business.It is a critical part of your strategy and your success.The goal is to optimize the most profitable and efficient marketing strategy possible.The digital marketing world is full of experts who can help you figure out the right approach for your …

Why digital marketing is getting a bad rap in the industry

Digital marketing is being held up as the only way to reach consumers, according to new research from digital marketing agency Envision.The agency found that most of the marketing professionals surveyed were unfamiliar with the practice. “Digital marketing is often seen as an antiquated and outdated form of advertising.But it’s not,” said Jessica Gattoni, senior vice …

How to win at Snapchat for Snapchat’s first month of users

Snapchat is now trying to win over users with a $5 per month subscription.The company announced Wednesday that users will be able to sign up for a free trial for its app this week, and that the company will be releasing more ad-supported versions of the app in the coming weeks.The subscription fee is the …

Which brands are growing fastest?

The digital market is a massive business.The total value of all digital advertising and marketing transactions has increased by more than 400 per cent since 2013, according to research firm IDC.And it’s only going to get bigger.The total digital ad revenue for the UK in 2016 was £10bn, with over £600bn in digital ad revenues …

How the digital revolution is changing the way you think about advertising in the US

Digital advertising is now part of every major business and every major market in the world, but until recently, many thought it was something to be feared.In some ways, digital marketing has been a bit of a letdown.Here’s why.article Digital marketing pittypitty Pittsburgh, Pennsylvania-based digital marketing company DigitalMarketingPittsburgh, based out of a Pittsburgh office, is …

How to Create an Effective Digital Marketing Strategy

New data shows that the amount of advertising dollars spent on digital advertising in the United States increased for the first time in nearly two years.The new figures show that digital marketing accounted for a total of $8.5 billion in ad spend in 2016, up from $6.6 billion in 2015.The increase comes as the advertising …