Projects | Digital Marketing

Why is it so hard for companies to change the way they think about digital marketing?

by adminProjects September 24, 2021Comments are Disabled

On one hand, digital marketers and business owners are increasingly finding themselves in the position of making decisions about their brand.But the reality is, they aren’t always getting it right, according to a study by the consultancy CB Insights.Here are three major reasons why digital marketing is so challenging.1.What’s a Digital Marketing Strategy?What is a …

How to get the most out of Google Search Ads and Pages

by adminProjects September 21, 2021Comments are Disabled

Google has long been known for its robust digital marketing strategy.With that in mind, it’s important to have the right digital marketing software, tools, and resources to create and deliver a strong digital marketing campaign.Here’s everything you need to know about Google Search Advertising.1.What is a Google Search Ad?A Google Search ad is an online …

‘You’re going to love’ digital marketing: Digital marketers say it’s the future

by adminProjects September 20, 2021Comments are Disabled

Digital marketing firms say they are expecting a “massive” rise in demand for their services, and are looking for ways to help businesses compete in the market.Key points:Digital marketers say they have a growing customer base, with companies like Uber and Facebook opening up their platform to the publicDigital marketing firms want to take advantage …

When does the Lincoln Digital Marketing start?

by adminProjects September 13, 2021Comments are Disabled

Posted February 05, 2019 08:09:49It’s been more than five years since we launched Lincoln Digital, the first of its kind to take advantage of Google Analytics to target advertising to consumers.That launch brought some big changes, too, including a redesigned interface and a new focus on social media.Now, we’re getting ready to launch another digital …

When the Digital Marketing Bootcamp was born, it was a big deal

by adminProjects September 12, 2021Comments are Disabled

When the digital marketing startup Bootcamp launched in 2015, it didn’t just offer an online course for digital marketers.It offered a training program for anyone interested in launching their own company.That was, until a year later, when the startup was acquired by Google.For most of its life, Bootcamp had been offering free online training courses, …

Which digital marketing tools are worth the investment?

by adminProjects September 1, 2021Comments are Disabled

A team of digital marketers, including some who’ve worked in marketing for years, has compiled a list of the most useful tools for digital marketers.The team included several members who’ve been in the industry for years.“The list is a testament to the quality of digital marketing and to the growth potential of the industry,” said …

How to set up an AdWords ad with Google?

by adminProjects August 30, 2021Comments are Disabled

In this article we’ll show you how to set-up a Google AdWords account for a single user.We’ll show how to do a few things differently, and we’ll use some of the best ad tech from the AdWords community.For this example we’re using Google’s Google Analytics for Business API, so if you’re not familiar with this …

Who’s the biggest digital marketing tech company?

by adminProjects August 25, 2021Comments are Disabled

The digital marketing industry is huge.It has been the target of billions of dollars in ad campaigns from ad agencies to start-ups.There are millions of products, and companies have been developing everything from branded social media to advertising on the web.But the big players are largely behind the scenes, often with little to show for …

Why we are buying more than we are losing

by adminProjects August 19, 2021Comments are Disabled

A new report from consulting firm Frost & Agnew says we are purchasing more than the market is shedding.It found we have bought more than our competitors and are losing money.The firm has found that as more people start to use digital marketing techniques, brands will be less dependent on their traditional media assets, and …

How to identify digital marketing packages in a digital marketing marketing definition