‘Gift’ in your life: How a viral campaign got me into the coffee business

A few months ago, I was browsing around online for inspiration for a coffee company.I stumbled across an online ad from a new startup called Gifted Coffee.It offered a $50 gift card for a “free coffee” delivered to your door.It was a unique idea, and one that intrigued me.As a veteran of online coffee purchases, …

How to create your own digital marketing campaign

The following is a condensed list of the key digital marketing concepts that will help you create a successful digital marketing strategy.1.The goal of digital marketing is to attract and engage customers, both online and offline.Digital marketing is a key factor in getting customers to engage with your brand.2.The purpose of digital is to help …

How to write your own ad to boost sales of your digital marketing website

The digital marketing market is booming, and many of the big players are jumping into the fray.Here are some tips on how to write the perfect digital marketing ad.1.Write for your audience.Your audience will be your biggest revenue generator.Your ad will have to appeal to the audience who would otherwise not buy your products or …

Why you should never ask for a ‘digital health’ app

The following article was originally published on The Jerusalem Press and is reproduced here as part of the World Health Organization’s ongoing commitment to ensure digital health is as ubiquitous as healthcare.It is a universal human right.There is no doubt about it.But there are also no easy solutions.In the case of digital health, there are …

How the digital revolution is changing the way you think about advertising in the US

Digital advertising is now part of every major business and every major market in the world, but until recently, many thought it was something to be feared.In some ways, digital marketing has been a bit of a letdown.Here’s why.article Digital marketing pittypitty Pittsburgh, Pennsylvania-based digital marketing company DigitalMarketingPittsburgh, based out of a Pittsburgh office, is …