Why you should learn CPI digital marketing degree: A step-by-step guide

You may be wondering why you should go to college to get a digital marketing diploma, when there are so many other options available.Digital marketing, or marketing that focuses on digital marketing on mobile devices and the web, is booming right now, and college students are being inundated with job offers.So, is this a good …

How to use the social media analytics tool Facebook to predict what people want to read

The online social media giant has released a new tool that can predict what your users want to see and read, which in turn helps you optimize your ads.Read more The new tool, called Facebook Predictive Analytics, allows advertisers to analyze what content their users like and share to identify the topics that their target …

Digital Marketing Fundraising Strategy For Digital Marketing Companies

In an effort to get more companies to get involved in digital marketing campaigns, the Digital Marketing Funds (DMMF) is launching a new campaign.This month, the DMMF is launching the #GiveDigitalCampaign, a digital campaign to raise money to get digital marketing companies to step up their game.The campaign, titled #GiveYourCampaign, asks people to donate via …

Why digital marketing is getting a bad rap in the industry

Digital marketing is being held up as the only way to reach consumers, according to new research from digital marketing agency Envision.The agency found that most of the marketing professionals surveyed were unfamiliar with the practice. “Digital marketing is often seen as an antiquated and outdated form of advertising.But it’s not,” said Jessica Gattoni, senior vice …