Why you need to be aware of the risks of digital marketing transformation

You’re probably wondering, how does this affect me?Do I really need to understand the implications of digital transformation?Do digital marketers need to know that they can get away with a lot of things, that people who do this are doing it because they’re so good at it?Is the internet still that powerful?It seems like every …

Which digital marketing tool are you using to manage your campaigns?

The digital marketing industry is booming and a lot of it is driven by automation.A recent survey by research company ComScore showed that 80% of marketers in the US are looking to automate their digital marketing processes.While many of the automation tools that we know and love have been around for a while, many newer …

Google’s $500M acquisition of Digital Marketing Academy could lead to the biggest media acquisition in history

Google announced a $500 million buyout of the Digital Marketing Association on Tuesday that will create a global organization with the largest independent digital marketing network.The purchase was the biggest in Google’s history and comes amid growing interest in digital marketing and an increasing reliance on online platforms like Twitter, Facebook, YouTube and others.The Digital …

What does a digital marketing professional need to be able to be successful in the digital marketing space?

By now, you’ve heard the usual buzzwords: “digital marketing” and “social media”.What does that even mean?As a digital business, your digital presence can be a big part of your business, or it can be just as important as your business.As the name suggests, a digital strategy is an effective way of promoting your digital business …