What to do when your company gets hacked

Recode contributor Michael W. Smith is joining a growing number of digital marketing professionals who are now taking steps to protect themselves from online attacks.The tech industry has been hit with an uptick in cyberattacks in recent months, with at least 30 companies, including Spotify and Netflix, having been breached.Some companies have begun phasing out …

How to convert your Twitter account to a digital marketing tool

Posted September 25, 2018 08:05:33How to convert a Twitter account into a digital campaign tool.I was looking for a digital advertising agency to help me transform my Twitter account from a boring account with 140 followers into a highly engaged brand.Twitter’s ad sales team was the only agency I found that did not charge anything …

The Next Big Thing in Digital Marketing is Here: A Beginner’s Guide to Big Data & Analytics

Digital marketing analytics has become a big trend for many marketers and a major focus for the upcoming economic downturn.With an increase in consumer demand and an increasing desire to consume more data and data insights to drive better results, digital marketing analytics is on the rise and is expected to be an even bigger …

How to create a Google Ads clickthrough campaign for your local news outlet

How to design an AdWords clickthrough ad for your news outlet, using Google’s digital marketing platform.In an effort to help media outlets generate more organic clicks, Google is looking to provide them with a tool that can help them create more clicks for their digital ads.Digital marketing agency KPI Digital is working on a new …