UK faces £300bn digital marketing deficit

Digital marketing is the future of online advertising.It’s a new business model that has transformed the way we interact with advertisers, with millions of ads appearing on social media platforms every month.But there’s a massive digital marketing gap to fill.It could take a decade for digital marketing to match traditional TV advertising.And as digital ad …

Why is it so hard for companies to change the way they think about digital marketing?

On one hand, digital marketers and business owners are increasingly finding themselves in the position of making decisions about their brand.But the reality is, they aren’t always getting it right, according to a study by the consultancy CB Insights.Here are three major reasons why digital marketing is so challenging.1.What’s a Digital Marketing Strategy?What is a …

How to be a digital marketing hire: Find out how to get the job

Digital marketing is the most lucrative job in the industry.The average digital marketing salary ranges from $1,000 to $2,000 per year, depending on location, experience and skills.The main factors to consider when hiring digital marketers include their work history, social media skills, online marketing experience and the type of job.It can also be beneficial to …

How the Australian digital marketing summit will change the way digital marketers talk to clients

More than 20 business and government leaders have arrived in Australia this week for the Digital Marketing Summit, a digital marketing event set to be the biggest and most important event in the country’s digital transformation.The conference aims to give industry leaders a platform to discuss and learn from each other on the latest digital …