Which NFL team’s digital marketing strategy is working?

The NFL is known for its digital marketing.It has a well-known and successful online presence, but its teams’ digital marketing departments are often poorly managed.The NFL Digital Strategy, as it’s known, is an attempt to improve digital marketing for the league.Here are five things to know about how the NFL is implementing digital marketing to …

Why digital marketing is getting a bad rap in the industry

Digital marketing is being held up as the only way to reach consumers, according to new research from digital marketing agency Envision.The agency found that most of the marketing professionals surveyed were unfamiliar with the practice. “Digital marketing is often seen as an antiquated and outdated form of advertising.But it’s not,” said Jessica Gattoni, senior vice …