How to use the social media analytics tool Facebook to predict what people want to read

The online social media giant has released a new tool that can predict what your users want to see and read, which in turn helps you optimize your ads.Read more The new tool, called Facebook Predictive Analytics, allows advertisers to analyze what content their users like and share to identify the topics that their target …

How does digital marketing work?

Digital marketing is one of the latest technologies to emerge in the digital age, and one that has changed the way companies market and engage with their consumers.But what does it actually mean to be a digital marketing professional?