How to create a brand with your own digital marketing book: From a simple blog post to a comprehensive guide

A few months ago, I posted a post on how to create your own brand with an infographic.I made a few tweaks to it, but one thing that stood out was that I wanted to make sure it would be easy to adapt.As it turns out, it wasn’t.The first thing you need to know is …

10 Ways to Improve Your Digital Marketing Skills

Digital marketing has always been about selling digital.It is a way to connect with customers, attract new ones, and increase conversions.But digital marketing is also about making money.Digital marketers need to be able to afford a range of services that help them get started, whether it’s hosting their own site, buying advertising, or managing digital …

When Should You Start Selling Your Digital Marketing Strategy?

A few weeks ago, Hubspot announced a $100 million funding round, bringing the company’s total investments in digital marketing since 2011 to over $100 billion.That’s a lot of money, but it’s not exactly a new or surprising investment for a company that’s been around for nearly 20 years.It’s also not surprising that Hubspot was investing …