How to make a game on the go with B2B Digital Marketing

Digital marketing is the next frontier for game developers, and we’ve put together this guide to help you get started.1.Digital Marketing Basics 1.1 How it Works The first thing you need to know about digital marketing is that it’s all about marketing.A digital marketing campaign, or campaign, is a set of digital content, or content, …

Why digital marketing is getting a bad rap in the industry

Digital marketing is being held up as the only way to reach consumers, according to new research from digital marketing agency Envision.The agency found that most of the marketing professionals surveyed were unfamiliar with the practice. “Digital marketing is often seen as an antiquated and outdated form of advertising.But it’s not,” said Jessica Gattoni, senior vice …