NHL players take their cues from their peers for digital marketing cost

The NHL has released its 2017-18 digital marketing budget for players, coaches, and executives.The NHLPA is releasing its budget for digital advertising in 2018, and that’s what the NHLPA released to the public.The following is a summary of the data the NHL is releasing.It is a big change.This year, the NHL will be looking at …

Which digital marketing tool are you using to manage your campaigns?

The digital marketing industry is booming and a lot of it is driven by automation.A recent survey by research company ComScore showed that 80% of marketers in the US are looking to automate their digital marketing processes.While many of the automation tools that we know and love have been around for a while, many newer …

HealthCare’s digital marketing costs are up and more than 50% higher than we thought

HealthCare, the nation’s largest health insurance company, is spending a lot more on digital marketing than anyone else in the industry, and it’s putting a lot of that money to work on digital tools.The company recently announced that it’s spending $100 million on digital platforms and services for its health care services, but it didn’t …

How to get a free digital health marketing briefing online with Dr. Mark P. Dominguez

Posted February 14, 2018 04:10:49 When it comes to digital health care marketing, there are three things to consider: how to market, how to engage with consumers and how to maximize revenue.While there are a number of online resources that provide all three, it’s not always easy to find the information that’s most relevant to …