Why I love digital marketing: How to do it right

Digital marketing is a booming field with more than a billion dollars in annual revenue, but it is a tricky business.How do you figure out what works for your business?What do you need to know about the industry?This article offers insights and tips to help you navigate the digital marketing landscape._____________________________________________________________________________________________________________________________________________________________ __________”There is no place …

When the digital ad wars go global, the real winners are digital marketers

A few years ago, when Google bought AdWords for $3.4 billion, the world was already buzzing with a lot of buzz about digital advertising.It’s now been a year since that acquisition, and Google has already launched a slew of initiatives to grow the company’s revenue from ads.But while the company has a lot riding on …

Which NFL team’s digital marketing strategy is working?

The NFL is known for its digital marketing.It has a well-known and successful online presence, but its teams’ digital marketing departments are often poorly managed.The NFL Digital Strategy, as it’s known, is an attempt to improve digital marketing for the league.Here are five things to know about how the NFL is implementing digital marketing to …

‘You’re going to love’ digital marketing: Digital marketers say it’s the future

Digital marketing firms say they are expecting a “massive” rise in demand for their services, and are looking for ways to help businesses compete in the market.Key points:Digital marketers say they have a growing customer base, with companies like Uber and Facebook opening up their platform to the publicDigital marketing firms want to take advantage …