Which digital marketing tool are you using to manage your campaigns?

The digital marketing industry is booming and a lot of it is driven by automation.A recent survey by research company ComScore showed that 80% of marketers in the US are looking to automate their digital marketing processes.While many of the automation tools that we know and love have been around for a while, many newer …

How does digital marketing work?

Digital marketing is one of the latest technologies to emerge in the digital age, and one that has changed the way companies market and engage with their consumers.But what does it actually mean to be a digital marketing professional?