How to market your new business to an audience of 10,000-plus

The Globe and Mail headline  The Globe and Mail  on digital marketing education: How to create an affiliate program that works for your business. For me, this was the Globes new digital marketing newsletter, which featured three pieces of content from the new adventure book Adventure on Digital Marketing. In the first piece, Adventure’s author Robert Morton, explained how he built an affiliate program that worked for his business, Aptia a small business from his home in southern California.In …

What does a digital marketing professional need to be able to be successful in the digital marketing space?

By now, you’ve heard the usual buzzwords: “digital marketing” and “social media”.What does that even mean?As a digital business, your digital presence can be a big part of your business, or it can be just as important as your business.As the name suggests, a digital strategy is an effective way of promoting your digital business …

Why you should be on Snapchat and not Facebook: Why digital marketing is a winning business model

Snapchat is now one of the hottest social networks on the internet, and it’s starting to get people excited about the company’s digital marketing strategies.This is a good thing for a lot of reasons, but one of them is that, unlike Facebook, it’s free.That’s a big deal, as it’s the most-used social network in the …