Digital marketing and the rise of a new wave

The digital marketing revolution is upon us, and it is being fueled by a few key things: big data, automation, and analytics.As digital marketing experts discuss these key trends and trends that will shape how digital marketers succeed in 2017, it’s important to understand where digital marketing has been and where it needs to go.Digital …

How to Create an Effective Digital Marketing Strategy

New data shows that the amount of advertising dollars spent on digital advertising in the United States increased for the first time in nearly two years.The new figures show that digital marketing accounted for a total of $8.5 billion in ad spend in 2016, up from $6.6 billion in 2015.The increase comes as the advertising …