How do you get your message across to a potential client?

ESPN article A marketing company’s job is to be able to convey information about the brand, and then deliver the message to the right person at the right time.But the same can’t be said for your brand’s marketing.How do we make our messaging stand out from the competition?And how do we communicate that message in …

‘Gift’ in your life: How a viral campaign got me into the coffee business

A few months ago, I was browsing around online for inspiration for a coffee company.I stumbled across an online ad from a new startup called Gifted Coffee.It offered a $50 gift card for a “free coffee” delivered to your door.It was a unique idea, and one that intrigued me.As a veteran of online coffee purchases, …