HealthCare Digital Marketing: How to Use Your Online Strategy to Engage with the Community

Digital marketing is a booming industry in the health care industry.In 2017, the number of healthcare websites grew to 2.6 billion, making it the largest online market in the world.However, this market is also ripe for disruption.Digital marketing could be a great opportunity for your business to grow your sales and marketing reach.There are several …

HealthCare’s digital marketing costs are up and more than 50% higher than we thought

HealthCare, the nation’s largest health insurance company, is spending a lot more on digital marketing than anyone else in the industry, and it’s putting a lot of that money to work on digital tools.The company recently announced that it’s spending $100 million on digital platforms and services for its health care services, but it didn’t …

Why you should never ask for a ‘digital health’ app

The following article was originally published on The Jerusalem Press and is reproduced here as part of the World Health Organization’s ongoing commitment to ensure digital health is as ubiquitous as healthcare.It is a universal human right.There is no doubt about it.But there are also no easy solutions.In the case of digital health, there are …