Which insurers are the best for digital marketing?

Digital marketing is gaining traction among insurers and companies, but a few have been caught off guard by the pace at which companies are making moves in the industry.Insurers have been quick to embrace digital marketing, while also pushing their own brands as the digital marketing market continues to evolve.The biggest players in the space …

Why insurance digital marketers need a strategy

Insurance digital marketing is one of the fastest-growing digital marketing trends right now, but it has its share of challenges.For starters, it’s still a relatively new market and there’s no clear-cut answer to the questions like: Is this a good fit for me?Are my needs met?If you’ve ever wondered, we’ve got the answers for you.Insurance …

Why digital marketing is getting a bad rap in the industry

Digital marketing is being held up as the only way to reach consumers, according to new research from digital marketing agency Envision.The agency found that most of the marketing professionals surveyed were unfamiliar with the practice. “Digital marketing is often seen as an antiquated and outdated form of advertising.But it’s not,” said Jessica Gattoni, senior vice …