How to create a brand with your own digital marketing book: From a simple blog post to a comprehensive guide

A few months ago, I posted a post on how to create your own brand with an infographic.I made a few tweaks to it, but one thing that stood out was that I wanted to make sure it would be easy to adapt.As it turns out, it wasn’t.The first thing you need to know is …

Which brands are growing fastest?

The digital market is a massive business.The total value of all digital advertising and marketing transactions has increased by more than 400 per cent since 2013, according to research firm IDC.And it’s only going to get bigger.The total digital ad revenue for the UK in 2016 was £10bn, with over £600bn in digital ad revenues …